Planning to Create a Stellar Website? Don’t Forget These Top Tips and Tricks
What if we told you that online visitors can establish an opinion of your website in about 50 milliseconds? That’s a fraction of a second.
There is no doubt that today having a website for any sort of business is a must. When it comes to marketing, one of the most powerful and cost-effective digital channels is a superb website. Building or revamping a website from scratch is a difficult task. Visual branding, SEO, mobile-friendliness, content, CTA, navigation, and overall user experience are just a few of the variables to consider.
Considering all these factors, you may ask what is the best way to create a visually appealing website that represents your company? To help you answer that, here are some helpful hints to guarantee you’re on the right track and aren’t turning visitors away.
Start with the content:
It is a general perception to build a website first and then add content to it. However, this often does not work in favor of generating a good user experience on the website. The idea is to plan the storyboard of the website and keep the content ready. The website must then be built as per the content and not the other way around. You can make or break the deal with the content displayed on the website.
Ensure to keep the content tone to the point, and avoid jargon or complex terms which a user will find not be able to comprehend. Clearly understand the target audience for which the website is being built. When you have structured content available, you’ll know what to prioritize and how to visualize and design your site. This will make up for a better user experience and make your site’s navigation easy.
Design comes next:
It is ideal and advisable to maintain a basic, fresh, and one-of-a-kind design. As per your business and requirement, you can either design from scratch, or make use of creative templates available on Wix or ThemeForest. Remember to begin with designing the homepage, which is the most significant aspect of a website design. The home page is the first thing that your customers and clients will see when they visit your website.
Ensure that your homepage addresses the key questions that new visitors will have, such as who you are, what you do, and what is available for them on your site. When designing, keep the user experience in mind; factors like an engaging layout, whitespace, quality copy, and a thorough style guide will go a long way toward capturing and maintaining customer attention.
It is important to note that design dwells on 3Cs: Creative, Content, and Colors. Besides focusing on customer experience, and visual aspects of the website, there must be a coherent mix of 3Cs. There should be at least 2-3 primary colors throughout the website, and the font must be restricted to 2 styles only.
Take a look at this VERTEBRAND which we recently created from scratch. This uniquely designed website reflects both the business objective and showcases services to the audience in a visually appealing site design. |
Develop and host securely:
You have the content and design ready. Next comes the development and hosting part. Firstly, you’ll need a domain name that either fits the name of your organization or describes it in some way. It’s even possible to have many domains pointing to the same website. Secondly, if you’re beginning from scratch or constructing a new website, make sure to get quality web hosting.
Your web host controls how easy or difficult it is to get to your site, add security, renew it yearly, and so on. Before committing to a web host, research what elements your website needs and look up reviews and features. And finally, to generate visitors to your website, you’ll need to use technical SEO best practices, keyword research, content marketing, and paid advertising campaigns.
As for the development, it is necessary to consider functionality and maintenance. The purpose of the website must be defined first; whether it is an e-commerce website, or a lead generation site, or any other objective. Decide on the technology and development of the website, if it is to be created on CMS, PHP, or HTML, depending on how static or dynamic the website will be. One of the primary elements to keep in mind is the regular website updates; who, how, and by whom is the website going to be maintained and updated.
Always make your website mobile-friendly:
As per the recent statistics, smart phones accounted for 63 percent of all business website visitors after Google switched to mobile-first indexing. This means that instead of crawling the desktop version of a website, search engine spiders will crawl the mobile version. Therefore, your company’s mobile website must provide a great user experience.
If potential clients arrive at your site on a mobile device and find it difficult to read or navigate, they may just abandon you in favor of competition. Furthermore, if you want to lower your bounce rate and encourage consumers to buy into your offerings, start with mobile users.
Consider loading time of the site:
According to a source, 53% of users will abandon a page if it takes more than three seconds to load. It is, therefore, necessary to keep your website up to date, optimize videos and graphics for faster downloads, and use a website host that can handle your bandwidth demands to ensure that it operates smoothly.
When it comes to surfing websites, people are typically impatient, and poor load times might influence whether or not they will buy your products or services or want to learn more about your brand. Check load times, site speed, accurate formatting, and text and picture continuity regularly to ensure that your site’s performance is up to par.
10 bonus tips to consider for a successful website:
- Place proper call to action buttons
- Ensure your contact information is up to date
- Keep your website pages uncluttered
- Create a high-quality experience with SEO and SEM
- Respect white spaces on the website
- Communicate brand identity
- Have a dynamic mix of images and videos
- An easy-to-use search box
- Good and readable font style
- Customer support flexibility
If you wish to brief an agency for creating a stellar website for your brand, then check out this latest video, where we have featured some useful brand communication tips. |
Are you looking to outsource your web development, branding, SEO, and content marketing to a professional agency that can offer advice and guidance in creating your website and landing pages? Reach out to hello@entrooopy.com
Let’s create amazing things together.